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Why to Discontinue a Product?
Posted by on July 18, 2012
Sometimes we have to discontinue a product to make room for another that has more chance to contribute to our results. We must remember that our product portfolio has a certain size, designed to help our consultants to have the best performance possible.
Increasing the number of items of that portfolio has several consequences, as more marketing expenses and lower average sales volume of each item, due to less exposure of each and less time available for the consultant to address each item with your customers.
We emphasize that every product has a life cycle, whose duration depends on several factors. This not only has to do with its acceptance by consumers, but also with their ability to contribute to the expression of our brand and its role in maintaining an attractive and varied portfolio for all our stakeholders.
We know that when a product is discontinued, many consumers who like it may feel hurt, as well as consultants who serve them. But our experience shows that satisfaction with the new product launched overcomes the frustration of those who go out of line, and the launch would not be possible without discontinuation, reasons mentioned earlier.
Summer Everyday Natura – Tododia Lime and Tangerine
Posted by on February 23, 2012
Freshness and hydration are the secret to enjoy the joys of the hottest season in the year.
This summer cicle of Natura brings to you a fragrance innovation, lime and tangerine. Especially developed for the hot season when the skin is more exposed to the sun and needs an intense hydration.
Lime and tangerine makes a refreshing and light yet attractive fragrance with a citric and sweet background note.
The line is composed of five products integrated to make your shower and bath a much more pleasant experince.
1 – Lime and Tangerine 24h Hydrating Body lotion 13.6oz/400ml.
Acqua formulated, this body lotion is developed for being highly hydrating but, with a light texture and rapidly penetrating not leaving your skin greasy or clogging your pores. The acqua formulation helps the balance of skin and has a quick absorption leaving the skin hydrated for 24h.
2 – Lime and Tangerine Roll-on Antiperspirant Deodorant 2.4oz/70ml.
Comfort and protection for up to 24h.
3 – Lime and Tangerine Pure Vegetable Soap Bar.
Gentleness and softness in bar shape for your skin.
Box with 5 bar soaps of 90g each.
4 – Lime and Tangerine In-Shower Body Lotion 10.2oz/300ml.
A superior alternative to a regular body lotion with immediate coolness sensation and intense hydration that avoids skin dryness.
5 – Lime and Tangerine Body Liquid Soap 10.2oz/300ml.
A creamy foam which promotes refreshing sensation and hydration during and after shower.
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Black Pitanga/Black Cherry: A Rare Delight.
Posted by on February 7, 2012
The smell, taste and color of Pitanga ( a type of tropical cherry) instigate the memory of many Brazilians, which quickly carried away by the sensations of freshness and lightness to the eyes, smell and taste.
Family and scientific name of Myrtaceae Eugenia uniflora, pitanga is a typical Brazilian fruit, native to the Atlantic. It is found in the coastal area in 17 states in our country.
Prized for its tart and refreshing taste, pitanga can be eaten alone or in sweets and drinks. Its leaves, fragrant when used in some places in Brazil to cover the floor in the processions and feast days. Pitanga fruit can also be used in the composition of baths smell, traditionally held in the warmer regions of the country like the Northeast.
Black Pitanga (Black cherry)
The colorful hues of yellow, orange and red pitanga creates the beautiful contrasts in nature, bringing more joy to our eyes. But this Brazilian berry also stands out by gifting nature with a pitch rare, darker in color, almost black, which makes exotic and lush.
The black cherry is born on the same footing from the others and is quite easy to identify. The most common species, so that we know, comes in abundance, is red and more sour. Moreover, the black cherry is rare, darker and, has a sharp and slightly sweet flavor.
“They are the same species. The only factor that differentiates them is genetics. It is not possible to predict when one will be born black cherry. They are nature’s surprises, “says Fabiana Malanzuk, marketing manager for Natura Ekos.
Cultivation and sustainable harvesting
To produce the three-phase oil and Freshness of Ekos Black Pitanga Natura
, Natura has two partners who grow the plant in an organic way. The community Turvo, located in Parana, is responsible for providing the cherry extract. The harvest regards the pace of nature: they first draw in the fruit and the leaves, leaving some in each branch to not harm the plant nutrition.
The essential oil of Pitanga is extracted from the leaves, which is provided by Alpine Farm, St. Paul, in a project that involves and benefits 250 families in the region. After removing the leaves, the fruits fall to the ground and serve as food for animals in the region, composting of the organic whole plantation.
This is the way with sustainable practices, we can bring you all the exuberance and freshness of the fruit a symbol of our tropicality. Our senses are grateful to this gentleness that only the Brazilian biodiversity can offer us.
The New Fragrance of Natura, Homem Icon.
Posted by on October 20, 2010
”We don’t Explain magnetism, we feel it”. It is what states the tagline for the new fragrance of Natura do Brasil, Homem Icon. In a modernistic design spray bottle and made with Organic Alcohol Homem Icon is based on the law of attraction, Natura Homem Icon is a fragrance for those who are naturally attractive, seductive, alluring, sexy. Focused in magnetism, Homem Icon is a strong yet sensuous fragrance for men. The man who uses Homem Icon attracts you in the smallest details, he is a man who makes the difference, his look, his gestures, his behavior, a successful, captivating, and involving man.
Do not miss out this release, order here
Natura Renewed Refills
Posted by on October 16, 2010
This month Natura is releasing new Refill packs for the Red Berries, Peach, Honey and Cereal Body Hydrating that belongs to TodoDia Body Care Line. The new refills will be in form of sachet instead of recycled disposable bottles. The sachet will utilize 83% less plastic than the regular pack and will generate 97% less waste. Besides, the new sachet packaging will be differentiated by color what makes easier to identify the product. All of these changes are meant to make the refilling a practical, fast and efficient process.
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