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Recycled Pet Bottles by Natura Brasil

Natura is the first cosmetic company in Brazil to use recycled PET as a packaging material. Source: Worldstar Awards 2007

Since March 2007, bottles of virgin PET, used for products of the sub-brand EKOS, started to be replaced by bottles with 30% recycled post-consumption PET in their composition, complying with the 3R concept – reduction, reuse and recycling – which guides the company’s packaging development.

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