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Tag Archives: natura Brazil

Why to Discontinue a Product?

Sometimes we have to discontinue a product to make room for another that has more chance to contribute to our results. We must remember that our product portfolio has a certain size, designed to help our consultants to have the best performance possible.

Increasing the number of items of that portfolio has several consequences, as more marketing expenses and lower average sales volume of each item, due to less exposure of each and less time available for the consultant to address each item with your customers.

We emphasize that every product has a life cycle, whose duration depends on several factors. This not only has to do with its acceptance by consumers, but also with their ability to contribute to the expression of our brand and its role in maintaining an attractive and varied portfolio for all our stakeholders.

We know that when a product is discontinued, many consumers who like it may feel hurt, as well as consultants who serve them. But our experience shows that satisfaction with the new product launched overcomes the frustration of those who go out of line, and the launch would not be possible without discontinuation, reasons mentioned earlier.

The Natura Website

Novo NaturaNet from Natura Cosméticos on Vimeo.

Recycled Pet Bottles by Natura Brasil

Natura is the first cosmetic company in Brazil to use recycled PET as a packaging material. Source: Worldstar Awards 2007

Since March 2007, bottles of virgin PET, used for products of the sub-brand EKOS, started to be replaced by bottles with 30% recycled post-consumption PET in their composition, complying with the 3R concept – reduction, reuse and recycling – which guides the company’s packaging development.

Biografia For Women By Natura

Natura Ekos Line Lemon Grass Splash / Linha Ekos Aguas de Capim Limao