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Category Archives: Natura Fragrances

Black Pitanga/Black Cherry: A Rare Delight.

The smell, taste and color of Pitanga ( a type of tropical cherry) instigate the memory of many Brazilians, which quickly carried away by the sensations of freshness and lightness to the eyes, smell and taste.

Family and scientific name of Myrtaceae Eugenia uniflora, pitanga is a typical Brazilian fruit, native to the Atlantic. It is found in the coastal area in 17 states in our country.

Prized for its tart and refreshing taste, pitanga can be eaten alone or in sweets and drinks. Its leaves, fragrant when used in some places in Brazil to cover the floor in the processions and feast days. Pitanga fruit can also be used in the composition of baths smell, traditionally held in the warmer regions of the country like the Northeast.

Black Pitanga (Black cherry)

The colorful hues of yellow, orange and red pitanga creates the beautiful contrasts in nature, bringing more joy to our eyes. But this Brazilian berry also stands out by gifting nature with a pitch rare, darker in color, almost black, which makes exotic and lush.

The black cherry is born on the same footing from the others and is quite easy to identify. The most common species, so that we know, comes in abundance, is red and more sour. Moreover, the black cherry is rare, darker and, has a sharp and slightly sweet flavor.

“They are the same species. The only factor that differentiates them is genetics. It is not possible to predict when one will be born black cherry. They are nature’s surprises, “says Fabiana Malanzuk, marketing manager for Natura Ekos.

Cultivation and sustainable harvesting

To produce the three-phase oil and Freshness of Ekos Black Pitanga Natura
, Natura has two partners who grow the plant in an organic way. The community Turvo, located in Parana, is responsible for providing the cherry extract. The harvest regards the pace of nature: they first draw in the fruit and the leaves, leaving some in each branch to not harm the plant nutrition.

The essential oil of Pitanga is extracted from the leaves, which is provided by Alpine Farm, St. Paul, in a project that involves and benefits 250 families in the region. After removing the leaves, the fruits fall to the ground and serve as food for animals in the region, composting of the organic whole plantation.

This is the way with sustainable practices, we can bring you all the exuberance and freshness of the fruit a symbol of our tropicality. Our senses are grateful to this gentleness that only the Brazilian biodiversity can offer us.

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The New Fragrance of Natura, Homem Icon.

”We don’t Explain magnetism, we feel it”. It is what states the tagline for the new fragrance of Natura do Brasil, Homem Icon. In a modernistic design spray bottle and made with Organic Alcohol Homem Icon is based on the law of attraction, Natura Homem Icon is a fragrance for those who are naturally attractive, seductive, alluring, sexy. Focused in magnetism, Homem Icon is a strong yet sensuous fragrance for men. The man who uses Homem Icon attracts you in the smallest details, he is a man who makes the difference, his look, his gestures, his behavior, a successful, captivating, and involving man.

Do not miss out this release, order here