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Category Archives: Perfumes Natura

Why to Discontinue a Product?

Sometimes we have to discontinue a product to make room for another that has more chance to contribute to our results. We must remember that our product portfolio has a certain size, designed to help our consultants to have the best performance possible.

Increasing the number of items of that portfolio has several consequences, as more marketing expenses and lower average sales volume of each item, due to less exposure of each and less time available for the consultant to address each item with your customers.

We emphasize that every product has a life cycle, whose duration depends on several factors. This not only has to do with its acceptance by consumers, but also with their ability to contribute to the expression of our brand and its role in maintaining an attractive and varied portfolio for all our stakeholders.

We know that when a product is discontinued, many consumers who like it may feel hurt, as well as consultants who serve them. But our experience shows that satisfaction with the new product launched overcomes the frustration of those who go out of line, and the launch would not be possible without discontinuation, reasons mentioned earlier.


Natura Tododia Verão – Summer time with Natura Everyday Summer Line

This summer, Natura’s motto for their Everyday summer line is: “Discover poetry in your routine.”
Discover poetry in your everyday life this summer with the new fragrances of Everyday [TodoDia] line of body lotions, moisturizers, bars and liquid soaps and, deodorants Natura is bringing to you.
TodoDia line brings to you the lightness, coolness and, joy of this season with alluring products that replenish your skin with the refreshing sensation and hydration needed to face the challenges of summer. Lime and tangerine are the combination for the cool fragrances of this line besides natural formulas created especially to stimulate, invigorate and, hydrate the skin.

Natura Tododia summer Discover poetry in your routine.

Summer is the routine of joy
The adventurous and inventive routine
Te routine of heat sensation
The routine of coolness all over your body.

O verão é a rotina da alegria
A rotina na invenção é a ousadia
A sensação é a rotina do calor
A rotina do corpo é o frescor.

Natura Tododia Verão. Descubra a poesia na sua rotina.

Black Pitanga/Black Cherry: A Rare Delight.

The smell, taste and color of Pitanga ( a type of tropical cherry) instigate the memory of many Brazilians, which quickly carried away by the sensations of freshness and lightness to the eyes, smell and taste.

Family and scientific name of Myrtaceae Eugenia uniflora, pitanga is a typical Brazilian fruit, native to the Atlantic. It is found in the coastal area in 17 states in our country.

Prized for its tart and refreshing taste, pitanga can be eaten alone or in sweets and drinks. Its leaves, fragrant when used in some places in Brazil to cover the floor in the processions and feast days. Pitanga fruit can also be used in the composition of baths smell, traditionally held in the warmer regions of the country like the Northeast.

Black Pitanga (Black cherry)

The colorful hues of yellow, orange and red pitanga creates the beautiful contrasts in nature, bringing more joy to our eyes. But this Brazilian berry also stands out by gifting nature with a pitch rare, darker in color, almost black, which makes exotic and lush.

The black cherry is born on the same footing from the others and is quite easy to identify. The most common species, so that we know, comes in abundance, is red and more sour. Moreover, the black cherry is rare, darker and, has a sharp and slightly sweet flavor.

“They are the same species. The only factor that differentiates them is genetics. It is not possible to predict when one will be born black cherry. They are nature’s surprises, “says Fabiana Malanzuk, marketing manager for Natura Ekos.

Cultivation and sustainable harvesting

To produce the three-phase oil and Freshness of Ekos Black Pitanga Natura
, Natura has two partners who grow the plant in an organic way. The community Turvo, located in Parana, is responsible for providing the cherry extract. The harvest regards the pace of nature: they first draw in the fruit and the leaves, leaving some in each branch to not harm the plant nutrition.

The essential oil of Pitanga is extracted from the leaves, which is provided by Alpine Farm, St. Paul, in a project that involves and benefits 250 families in the region. After removing the leaves, the fruits fall to the ground and serve as food for animals in the region, composting of the organic whole plantation.

This is the way with sustainable practices, we can bring you all the exuberance and freshness of the fruit a symbol of our tropicality. Our senses are grateful to this gentleness that only the Brazilian biodiversity can offer us.

The Natura Website

Novo NaturaNet from Natura Cosméticos on Vimeo.

The New Fragrance of Natura, Homem Icon.

”We don’t Explain magnetism, we feel it”. It is what states the tagline for the new fragrance of Natura do Brasil, Homem Icon. In a modernistic design spray bottle and made with Organic Alcohol Homem Icon is based on the law of attraction, Natura Homem Icon is a fragrance for those who are naturally attractive, seductive, alluring, sexy. Focused in magnetism, Homem Icon is a strong yet sensuous fragrance for men. The man who uses Homem Icon attracts you in the smallest details, he is a man who makes the difference, his look, his gestures, his behavior, a successful, captivating, and involving man.

Do not miss out this release, order here