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Category Archives: Refil Natura

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Natura Renewed Refills

This month Natura is releasing new Refill packs for the Red Berries, Peach, Honey and Cereal Body Hydrating that belongs to TodoDia Body Care Line. The new refills will be in form of sachet instead of recycled disposable bottles. The sachet will utilize 83% less plastic than the regular pack and will generate 97% less waste. Besides, the new sachet packaging will be differentiated by color what makes easier to identify the product. All of these changes are meant to make the refilling a practical, fast and efficient process.

Recycled Pet Bottles by Natura Brasil

Natura is the first cosmetic company in Brazil to use recycled PET as a packaging material. Source: Worldstar Awards 2007

Since March 2007, bottles of virgin PET, used for products of the sub-brand EKOS, started to be replaced by bottles with 30% recycled post-consumption PET in their composition, complying with the 3R concept – reduction, reuse and recycling – which guides the company’s packaging development.