”We don’t Explain magnetism, we feel it”. It is what states the tagline for the new fragrance of Natura do Brasil, Homem Icon. In a modernistic design spray bottle and made with Organic Alcohol Homem Icon is based on the law of attraction, Natura Homem Icon is a fragrance for those who are naturally attractive, seductive, alluring, sexy. Focused in magnetism, Homem Icon is a strong yet sensuous fragrance for men. The man who uses Homem Icon attracts you in the smallest details, he is a man who makes the difference, his look, his gestures, his behavior, a successful, captivating, and involving man.
Natura is the first cosmetic company in Brazil to use recycled PET as a packaging material. Source: Worldstar Awards 2007
Since March 2007, bottles of virgin PET, used for products of the sub-brand EKOS, started to be replaced by bottles with 30% recycled post-consumption PET in their composition, complying with the 3R concept – reduction, reuse and recycling – which guides the company’s packaging development.